![]() Furthermore, official WeChat accounts allow the company to track follower behavior, such as the click rate of each menu.Īlthough the menu is only visible to WeChat Official Account visitors and will not necessarily aid in initial account awareness, it can guide users through a rich brand experience journey (e.g., minisite, mini-program). This function helps brands display their products and services more effectively to raise awareness and strengthen consumer relationships. The next option I will be talking about is a WeChat page template. Full control over followers on the account. You can only apply for a service account. ![]() Applying with your overseas legal entity. It does not matter if they are abroad or in China. As a foreign business, you will need to apply for an Official WeChat account. Pay with RMB Chinese people love paying overseas products and services with Chinese Currency called CNY or RMB. They enjoy, or perhaps only, talk, check and buy via WeChat. Here, you can add products to a shopping cart and proceed to payment. Your WeChat Official account can serve as the sales windows, booking portal and payment gateway for your customers. And from there, you enter their e-commerce website. As you can see their mini-website is linked to the account’s menu as Mini-Marketplace. Users will look for important information in the WeChat menu, such as the company's contact information, brand story, essential products, product line introduction, and more. WeChat enables companies and individuals to create WeChat Official Accounts in order to promote their company or brand. Let’s have a look at the official account first. WeChat, when used correctly, can be a valuable business partner in China.Īside from articles, the menu is an important feature that businesses can use on WeChat because it is always-on content that companies can use in various ways. On the other hand, gaining new followers and customers is a complex process that requires the right approach due to its size and scope. WeChat enables brands to build an unprecedented e-reputation, visibility, and sales. Enterprise Accounts () While subscription accounts and service accounts target external markets, WeChat enterprise accounts are primarily for internal communication and management. Suppose your goal is to communicate with your audience, build relationships, and engage your. For companies that operate their WeChat official account as a website this can be crucial to setting up your marketing funnel. WeChat service accounts allow a brand to collect data, manage customer relationships, and deliver. This is the second in a series of articles designed to help businesses get more out of their WeChat Official Accounts. WeChat Official Account Types for Marketing Service Account. Well, WeChat Official Accounts offer plenty of ways for businesses to create a unique marketing strategy.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |